Technology and the business world are encountering an unprecedented pace of transformations where information is at the centre and globalization sets the stage.
Previous models for innovation are starting to show their age, as they were not built for high-speed changes in business and technology, but for innovation that first had to come to a dominant design before they could move to a mature and economical viable stage.
This new tempo needs a new model for innovation that takes into account elements like dynamic value chain, dynamic information networks and business on demand. It has to account for innovation that doesn’t need a dominant design to be viable, but a dynamic ecosystem where many different technical designs can flourish and become viable, all at the same level of success in the same time frame.
The liquid innovation proposes a model that should hold true, depending on the form of the ecosystem and on the angle that is viewed. It’s an on demand model for global, online and on-demand business.
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